An increasing number of tourist destinations use new technology and solutions to promote their tourism products and services. A wide range of medium is available including print media such as newspaper, magazines and promotional banners and electronic media including television, radio and internet digital marketing. Mobile marketing and advertising strategies in tourism and. Information technology has played an important role in the hospitality and tourism industry over the last decade.
Its by our side during the entire purchase journey. By extension, the use of technology in marketing in the tourism sector has also gone a long way in ensuring that other sectors affiliated to tourism also grow. The role of information technology in management scribdthe role of information technology in management. In early november, marketing and public relations professionals from tourism industry offices across the united states attended the second annual symposium on the use of social media in the tourism industry social media tourism symposium, 2011. Information technology, tourism industry distribution channels, strategic management and marketing information technologies as a business tool developments in its revolutionize both economies and enterprises. However, several common strategies help destinations keep customers arriving on the desired schedule.
Scribd is the worlds largest social reading and publishing site. This has resulted in changes in how marketers show information to clients as well as how and when customers receive the information to capitalize on this everchanging environment marketing. Information technology it is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronicsbased combination of computing and telecommunications. One of the most important applications of information technology, communications and internet is in tourism industry and due to the importance of the role which foreign tourism. Now another important aspect to marketing in tourism apart from a planning strategy is the medium used for the promotion. Pdf progress on technology use in tourism researchgate. How to use marketing technology to improve business advertising. With the advent of new forms of ict, a novel type of tourism, e tourism, has emerged that is radically transforming the international tourism industry. This is undoubtedly the main character in the new ways of travel. The influence of technology on advertising and marketing allows advertisers to personalize their messages to consumers. Guest interactions are being migrated towards onscreen and online interfaces through guestfacing systems which apart from being convenient for guests doubles as an opportunity for service providers to collect valuable data and feedback 1. Introduction for successful and efficient business in an environment characterized by dynamism, information and globalization, it is necessary to be flexible and react quickly to any changes on the market.
Marketing tools are tools that companies use to develop and promote their products and services. The best way to start thinking about the ict use in tourism industry is to discuss tourism product characteristics. Future research directions tourism in tourism marketing. Its are defined as the collective term given to the most recent developments in the. Day out are just two examples of the use of hightechnology to create life like. Pdf strategic use of information technologies in the tourism. Information and communication technologies in tourism 2014. In this context, the word tools refers to techniques, strategies, and materials. The role of ict in the tourism industry morocco world news.
Emphasize on niche market strategy for attracting foreign tourists mohammad amzad hossain sarker, phd candidate assistant professor, comilla university, bangladesh school of management, wuhan university of technology wuhan, china. An overview of information technology in the tourism industry abstract tourism is an important sector in the economy contributing around 10% to worldwide gdp, projected to rise to nearly 11% by 2014 world tourism council 2004. Abstract tourism is travel for recreational, leisure or business purposes. The latest technology trends in the hospitality industry. The topic of the conference speaks to a growing trend in tourism promotion. Recognition technology is one of the most important emerging tech trends in general, but its potential uses in the hospitality industry are especially interesting. Also known as travel technology or etravel, e tourism refers to a phenomenon and research area in which the adoption of information and communication technology ict by tourists and businesses. Information and communication technology in tourism the word. Information technology in tourism semantic scholar.
These are sectors such as air transport, the hotel industry and tour firms among other sectors. Plus, augmented reality ar or 360 video will be more ubiquitous and accessible. Over the last few years, information and communication technologies ict have had a growing impact on tourism promotion, marketing and sales. Depending on the business model, whether it is b2b selling products or services business to business or b2c business to customer, there are software products applicable to every category.
Already, we are seeing examples of its role within the travel and tourism industry and this is only going to increase. The role of information technology information technology plays a major role in re engineering business processes. Pdf the emergence of wearable devices has shifted internet from the. On the other hand, tourism marketing is a management process including forecasting and meeting current and future needs of the tourists. The bbc ran a test project that used 5g and an ar application at the roman baths in bath, england where users could go back in time to reconstructions of. Abstracttourism is travel for recreational, leisure or business purposes. To what extent are regional tourism organizations rtos in australia leveraging the benefits of web technology for destination marketing and ecommerce electronic commerce research, 1103, 341. Typically, the progression of marketing in tourism and hospitality has been 10 to 20 years behind other sectors. Feb 29, 2016 digital technology has changed the way we connect with guests, creating a 247 relationship in and out of stay, says stephan croix, vicepresident of marketing at starwood hotels and resorts. From stirring up desire to travel through trip preparation and beyond, smart marketing strategies help grow a destinations share of the tourism market. Tourism was one of the first sectors to embrace information technology it. The marketing concept is often used inappropriately, reducing it to the promotion and sale of products and tourist destinations, and in particular to advertising and to tourism fairs and events. Figure 1 overview of players involved in tourist industry. How information technology has affected the tourism and.
The impacts of technology on advertising and marketing. Therefore to study their impact can prove to be extremely relevant for the future of tourism communication and marketing strategies. While these functions are important, there is much more to. The cell phone has become our tour guide, travel agency, best restaurant locator, map, and more. How technology has transformed the travel industry media. One of the most exciting emerging travel technology trends is the internet of things iot, which involves internetbased interconnectivity between everyday devices, allowing them to both send and receive data. In marketing tourism there is a need to understand that the tourism product is made up of a complex set of goods and services travel agent, airline, car rental, hotel, restaurants, museums and. Manual systems find it difficult to cope because of large numbers and long lead times. Technological factors to improve performance of marketing.
It is one of the most promising tech trends for tourism related companies, because it allows them to digitally transport customers to a virtual recreation of a specific place. The role of social media in the tourism industry in. Technology has extended producing opportunities and media offering as well as providing an entirely new way to look at existing marketing. Unless the current tourism industry improves its competitiveness, by utilizing the emerging its and innovative management methods, there is a. Among the ways that technology is used in marketing in the tourism sector include the use of internet, offline marketing through use of billboards and social media. Role of information technology in marketing pdf information. Travel and tourism represent approximately 11% of the worldwide. Although adopting the cuttingedge tools of marketing technology may seem intimidating, the tools are actually precious commodities. The study also finds that interactive technology is used by these consumers to interact with traders on their websites and through social media platforms. Emarketing and etourism technology and hospitality. The results for the study were obtained using a webbased questionnaire. Jan 25, 2019 in its broadest sense, tourism marketing is the business discipline of attracting visitors to a specific location.
Strategic use of information technologies in the tourism industry. Information technology, tourism industry distribution channels, strategic management and marketing. Top 6 technology trends to watch out for in the travel and. The seven most important tech solutions for the tourism industry 1. In this case, by marketing itself as a brand, a country can focus on promoting products, services and experiences that better attract tourists rather than using a general approach to tourism marketing. The vast majority of businesses use several different marketing tools, such as advertising, direct mail, and market research to boost their sales. Information technology in marketing of tourist destination. Hotels, cities, states, consumer attractions, convention centers and other sites and locations associated with consumer and business travel all apply basic marketing strategies to specific techniques designed to increase visits. Pdf purpose with the rapid development and implementation of cuttingedge information technologies in tourism and hospitality, it is. The use of new technologies in the tourism industry. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience.
Technology has embedded itself in the tourism industry. Tourism industry depends on the technological integration. Review of use of information technology in tourism travel and tourism has not only become one of the worlds largest industry but also grows consistently every year. In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases. Both customers and businesses can benefit from improved communication, reservations, and guest service systems. Information technology applications in hospitality and. Between 1990 and 2000, tourist arrivals worldwide grew at an average rate of 43 percent per annum. Strategic use of information technologies in the tourism. Information technology applications in hospitality and tourism.
Immersive tourism, where technology turns travelers into the experiences protagonist, will be a reality. Some in the industry attribute this to the traditional career path in the tourism and hospitality industry where managers and executives worked their way up the ranks e. The technological influence in the tourism industry does not only. Pdf information technology in tourism industry what more. While much of the excitement has focused on video games, businesses and marketers have also made use of the technology, especially in terms of interactive 360 degree images and videos. Main findings include the fact that satsaregistered tour operators frequently use interactive media, direct marketing and advertising. Module 3 teaching notes toolkit on poverty reduction through tourism october 2012 slide 1 module 3 promotion and marketing in tourism if this is the second day of the course, welcome the group back to the program and do a short recap of the previous days lessons.263 549 125 239 746 1398 1208 1199 1447 1206 439 405 317 57 983 1526 537 1204 84 171 568 313 350 492 549 589 685 503 1283 1212 1320 70 37 604 932 998 1287 169